Why Product Managers need to be better at storytelling

The first time I heard the word ‘Storytelling’ was when I was at a bookstore.

I was there to browse through books when I saw a poster on the wall that said “Storytelling session by Ruskin Bond”. I had read all of his books and although I was looking forward to meet him, I didn’t think there was anything special about him reading from his book. Nevertheless, I signed up…